The website has seen several overhauls over the years, but I’m most proud of this current iteration. I’ve put a lot of effort into designing, developing, and enhancing the user experience of this website.

At the highest level, the website provides the following functionality:

  • General information and marketing for the Jump Start WordPress theme and its premium extensions.
  • Shopping cart to purchase theme and extensions.
  • Customer dashboard where purchases, licenses and downloads can be managed.
  • A WordPress theme and plugin update system that customers can tap into from their own websites.
  • Affiliate program with taylored dashboard for affiliates, where they can manage their statistics, payments, and resources.

This website runs on WordPress with a custom Jump Start child theme (i.e. the WordPress theme it sells). The website also heavily customizes the plugins, Easy Digital Downloads and AffiliateWP.

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